Tourism industry in the capital region
With its central location in Europe, the city offers companies in the tourism industry outstanding potential for development.
Over twelve million visitors from all over the world came to the German capital in 2023 and booked around 30 million overnight stays. This clearly shows: Travel is back in Berlin! The proportion of international overnight stays exceeded 40 percent for the first time since 2019.
The German capital is one of the top city destinations in the world: The international Time Out magazine voted Berlin third in its “Best cities in the world 2024” ranking after New York and Cape Town. In the European city trip study 2023/2024 by Project M, which compares 170 city travel destinations in Europe, Berlin takes first place ahead of Paris.
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In 2023, Berlin welcomed 4.3 million guests from abroad. That was 22 percent more than in the previous year. Most of the foreign guests came from the UK, the US, the Netherlands, Spain and Italy. The number of domestic guests was 7.8 million, an increase of 13 percent compared to 2022.
Sustainable destination Berlin
Berlin ranks sixth among the world’s most sustainable cities in the “Global Destination Sustainability Index 2023”, the most important international sustainability ranking for the tourism and events industry. The sustainability index evaluates ecological, social and economic criteria in large cities with more than 1.5 million inhabitants. The result confirms the German capital’s commitment to becoming one of the most climate-friendly and livable destinations in Europe.
