Fashion and design industry
Berlin has established itself as an international fashion hub, attracting around 200,000 visitors to trade fairs, runway shows, and fashion events, and is also an emerging city for design.
With approx. 4,800 companies and about 25,500 people employed Berlin is Germany’s fashion capital and home to the densest concentration of fashion businesses in Germany. They achieved sales of around 5 billion euros. Numerous shopping miles and flagship stores for international brands draw fashion fans and tourists from around the world.
Twice a year, Berlin Fashion Week turns the capital into an international stage for fashion and lifestyle and a platform for a wide range of brands. Berlin’s fashion industry is vibrant, sustainable and innovative. With the Berlin Fashion Hub - VORN, Berlin promotes ideas for sustainable and green fashion and strengthens Berlin as a fashion location.
(Source: Projekt Zukunft, figures from the Berlin fashion industry, as of: 2021)
Berlin is the first European "UNESCO City of Design."
2006 Berlin became the first European city to be awarded the title "City of Design" by the UN cultural organization, UNESCO. This distinction has made Berlin part of the "Creative Cities" network alongside cities like Buenos Aires, Edinburgh, and Shanghai.
Facts and trends
- Broad fashion spectrum: From couture to eco fashion to streetwear; the accessories and footwear segment is becoming increasingly important.
- Focus on sustainability: Many Berlin fashion labels are focusing on green fashion and upcycling, including Trippen Folkdays, Jyoti, Schmidttakahashi, Ewa Herzog, and Natascha von Hirschhausen.
- Fashion tech and smart textiles: Over 50 companies and digital startups are providing new impetus and blurring traditional industry boundaries, e.g., Lukso, Yoona Ventures.
- VORN – the Berlin Fashion Hub: The center for Berlin's fashion industry combines sustainability and circular economy with digital technologies – and is home to Germany's first 3D knitting microfactory.
- Dense value chain: New agencies (PR/sales), production service providers, and large online platforms strengthen the ecosystem.
- Education and talent: Berlin has the highest concentration of educational institutions in Europe Schmidttakahashi around 300 graduates per year from 13 fashion schools. Numerous awards go to Berlin labels.
- Strong research network: Haute Innovation, IVAM, design Research lab (UdK), Textile Prototyping Lab, Fraunhofer IZM, Berlin Open Lab, VORN - disruptive materials institute, TITV - Institute for Special Textiles and Flexible Materials