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Virtual & Augmented Reality

From games & entertainment to Industry 4.0

Virtual reality and augmented reality are rapidly evolving to an integrated standard.

They are used in:

  • development processes (e.g. prototype optimisation or plant planning),
  • production processes (e.g. assembly optimisation and predictive maintenance)
  • operational processes (e.g. employee qualification, occupational safety, implementation of therapies or planning of operating theatres)

Virtual & augmented reality is making a strong push to jump the games industry to industrial companies in an effort to create innovative potential for the long term.

The advantages are obvious:

  • Efficient & sustainable process design
  • Intuitive operation
  • Breaking down complexity with transparency

Short, interactive 3D visualisations or tangible applications make abstract expert knowledge accessible, support understanding and thus communication. With today's technology, it is possible to experience and interact with information and knowledge.

XR is currently experiencing a new dynamic through the integration or interaction with other technologies such as IoT (Internet of Things) or artificial intelligence. Industrial applications in particular will benefit from this and once again increase the added value of such applications.


Due to the fast pace and rapid technological development of this field of innovation, virtual reality (VR) and augmented reality (AR) serve as generic terms for 360° videos, mixed reality (MR), and extended reality (XR).

Virtual Reality (VR)
A computer-generated, immersive 360° world into which users are completely immersed, move, and interact with, depending on the application. In the meantime, the physical world is hidden. This "reality" can be both the image of the real world and a created environment.

The focus is on the individual's immersive experience of the virtual world from their own perspective. This is particularly stimulated by optical and acoustic stimuli, but also haptic or olfactory feedback. In contrast to VR, users in an augmented reality scenario remain in their physical reality and use it as a basis for exploration.

Augmented Reality (AR)
An enrichment or extension of the physical reality with digital information. This information is laid over the real world in real time in a way appropriate to the situation; it thus augments the experience of the real world. This information can include 3-D elements, texts, images, or even videos.

Thanks to their individual application potentials, VR and AR are not competing products and are already used in a versatile and successful manner, proving to be business-ready technologies. Both technologies rely on end devices, ranging from smartphones and tablets to special glasses and headsets.

VR & AR in Berlin

With Berlin as the leading creative media location in Germany close to the Babelsberg film studios, the region has developed strengths in narrative and content production. For example, games, entertainment and edutainment are the VR/AR applications earning the highest revenues for the region.

In particular, VR is still strongly located in the entertainment sector. The computer games industry continues to be an essential driver of VR, but concepts such as gamification (intuitive and motivational processes) are increasingly being transferred to industry.

However, as a cross-sectional technology, the application potential extends across a variety of industries. In particular, Berlin-based medical technology has already begun to integrate a large number of VR/AR applications.

Other industries that use these immersive technologies include

The areas of application serving the regional VR/AR actors are just as diverse.

Versatile applications can be found particularly in the knowledge transfer that can be experienced in public areas - whether in museums, art exhibitions, as part of tourist attractions, etc. Another area of application, which is promoted by VR/AR actors in the capital region with product solutions and services, is training and professional training and further education scenarios.

Further applications are being developed for:

  • Product development
  • Service, maintenance, & repairs
  • Therapy & diagnosis
  • Usability & ergonomics
  • Sales & distribution
  • Cooperation & remote collaboration