Berlin has established itself in the TOP 5 of the worldwide places for fashion with roughly 200,000 visitors at trade fairs and fashion shows.
Berlin is Germany’s fashion capital with roughly 2,400 companies in the design industry and more than 22,800 people employed (in the industry)! The Berlin fashion industry’s economic growth is evident in the increasing number of companies: Encouraged by the proximity to the creative industries and important related markets, the number of fashion businesses has grown more than 30% since 2000. In comparison with other German cities, Berlin came in first in both growth of the amount of companies and also the overall number of employees.
Facts and trends
- Around 800 mostly young designers offer a spectrum of high price couture from Green Fashion to Streetwear, from individual pieces to full collections.
- Twice a year, Berlin becomes the centre stage for the international fashion and lifestyle industry by the Berlin Fashion Week. Trade shows and fashion shows, within the context of the Berlin Fashion Week, create additional economic power and considerable revenue growth, whether in retail, the food industry or with service providers.
- Modern order centers and showrooms offer out of the ordinary show space for wholesale.
- Numerous shopping miles and flagship stores for international brands draw fashion fans and tourists from around the world.
- Green Fashion is growing in importance. Platforms like GREENShowroom and Ethical Fashion Show show brands from eco portfolios during the Fashion Week.
- Berlin has the most training locations for fashion in Europe. Each year roughly 300 graduates complete their training at Berlin’s ten fashion schools.
- Berlin stands for talent: Many prizes for young talented designers are awarded here.
- Many projects for individual ideas or for infrastructure are sponsored with roughly 1 M EUR each year.
(Source: Kurzinformationen der Senatsverwaltung für Wirtschaft, Technologie und Forschung, 2015)