For one week periods, the pop-up Lab used a mix of interactive exhibits, panels and pitches to present the German capital as a multifaceted, creative hands-on lab. It focused on the fields of science, economy, culture, design, music and sports.
Under the motto, "Start-Up meets Grown-Up," new start-ups and established companies had put on an exhibition to show what makes Berlin such a great place to locate and why it's so attractive to businesses. It's where entrepreneurial spirit met practical business experience, where innovative ideas met commercial success. The Berlin creative laboratory worked to make the two one. Investor events were part of the pop-up lab program.