With its central location in Europe, the Hauptbahnhof railway station and the future Berlin Brandenburg Airport, the city offers companies in the tourism industry outstanding potential for development.

The tourism industry is one of the major sectors of the city's economy. In 2009, the city recorded 8.3 million visitors, a record increase of 4.5 percent over the previous year. Hardly any other city experienced this sort of extraordinary growth in tourism. 1.8 million tourists visited Berlin in the first quarter of 2010, which spelled a 14 percent increase over the previous year for the city's most successful industry. Germany's capital has now surpassed Rome and Barcelona as a tourist destination.

  • Average expenditures of EUR 196.70 per person per day for overnight guests in Berlin (German average: EUR 131.60);
  • Over 8.3 million visitors in 2009, 1.8 million tourists in the first quarter of 2010;
  • Germany's largest cultural metropolis and its most popular urban destination (ahead of Munich and Hamburg);
  • The major German city that has the most foreign guests; in 2009, 2.88 million foreign visitors came to Berlin (4.6 percent more than in the previous year);
  • 5.4 million tourists came from other parts of Germany to Berlin.
Source: Berlin Tourismus Marketing GmbH, 2009; Senate Administration for Economics, Technology and Research (Senatsverwaltung für Wirtschaft, Technologie und Forschung) 2010)