• Innovative media location with international draw and access to top-notch services;
  
• Creative advertising market with over 2,000 agencies;
  
• Major location for public relations agencies due to the city’s proximity to government and associations;
  
• Unparalleled education and training opportunities for future advertisers and marketers;
  
• Numerous programs in the "Capital of Talent" foster the next generation of creative thinkers;
  
• Dramatic increase in the number of advertising agencies in Berlin in recent years;
  
• Awards for Berlin agencies (about one quarter have won awards for their work) are a testament to the quality and creativity of the work coming out of Berlin;
  
• Ten of Germany's 20 largest advertising agencies now have offices in Berlin.

What agencies appreciate about Berlin:

• The capital-city factor is key, especially for PR agencies;
  
• Distinctive offerings in media culture;
  
• Creative potential;
  
• Outstanding transportation and telecommunication infrastructure;
  
• Significantly lower rental prices for office and commercial space than in other German cities.