- Germany's most important location for trade fairs and conventions;*
- Home to leading international trade fairs in industries of the future (such as the IFA trade fair for consumer electronics: Consumer Electronics Unlimited)
- Numerous major events with high media and public relations impact (the ITB Berlin Travel Trade Show (Internationale Tourismusbörse), to cite but one example);
- 160,000 m² of fair grounds. Europe's largest convention center: ICC Berlin.
* According to a survey by the market research institute Emnid, a majority of Germans (51%) consider Berlin to be the most important city for trade fairs, ahead of Hannover and Leipzig. A survey by the business magazine "Impulse" also identifies Berlin as the major venue for trade fairs.
(Source: Information from Berlin Partner GmbH, 2009)
Berlin's potential as a convention location
- Berlin's status as the capital and the seat of the federal government is an important source of potential demand for convention services.
- The conventions department of Berlin Tourismus Marketing GmbH offers a comprehensive range of services for trade fairs and conventions in Berlin.
- Professional services available from the Messe Berlin GmbH group;
- Privately operated Congress and Convention-Center in the Estrel Residence & Congress Hotel Berlin;
- Many other attractive options for hosting events;
- Berlin is the seat of the German Trade Fair Industry Association (Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft - AUMA).
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